Ecommerce, Marketing & podOS Expertise That Helps Brands Scale
I specialise in B2B & B2C Shopify, WooCommerce, Amazon, Klaviyo, PPC, CRO and podOS — helping ecommerce businesses improve performance, increase revenue and grow profitably.
I’ve personally built and scaled over £3.7M in ecommerce revenue across my own brands and in-house for others.
I built iBoardshorts from nothing into a £1.5M business. Then I spent 7 years doing the same for someone else. Now I can do it for you.
£3.7M+
Revenue built across all channels
£1.5M
Own brand scaled from scratch
£750K
Amazon built from zero (Seller Central)
£240K+
Etsy over 4 years form scratch
Built from scratch. Scaled to £1.5M. I know what it actually takes..
Before working with other businesses, I built iBoardshorts, one of the UK’s largest online boardshort retailers from a bedroom startup into a £1.5M business with a 13,000 sq ft retail store in Bournemouth and a Midlands warehouse operation, 40+ staff and exclusive brand collaborations with Quiksilver.
I didn’t just run it — I built the website, ran the SEO, managed Ads, handled email marketing and every platform myself. That hands-on experience across every part of ecommerce is what I now bring to your business.
Not just websites. Full ecommerce systems.
I’ve spent years building, scaling and optimising ecommerce businesses across the UK and Europe — not just designing websites, but improving the systems behind them.
From Shopify and WooCommerce builds to marketplace growth, email automation, and podOS implementation, I focus on what actually drives revenue, efficiency and long-term growth.
Why Choose Me?
- Hands-on ecommerce experience (not just design)
- Specialist in Shopify, WooCommerce & Magento 2
- podOS print-on-demand expertise
- Marketplace & Amazon growth knowledge
- Data-driven decisions (analytics, CRO, performance)
- Systems & integrations (ERP, automation, workflows)
How I help ecommerce businesses grow.
Ecommerce Development
Shopify, WooCommerce and Magento builds designed for speed, usability and conversion, not just how they look.
Website Design & UX Optimisation
Improve user journeys, reduce friction and increase conversion rates using real data and behaviour insights..
Email Marketing (Klaviyo & Mailchimp)
Klaviyo & Mailchimp setups, flows and campaigns that drive retention, repeat purchases and lifetime value.
Marketplace & Amazon Growth
Setup, Optimise and grow across Amazon and marketplaces, from listings and PPC to multi-channel expansion.
Systems & Integrations
Integrate your store, marketing, fulfilment and operations so your business runs efficiently and scales without friction.
podOS Print-on-Demand
I help you turn podOS into a revenue generating system
I work with businesses to implement, optimise and scale podOS across their ecommerce setup.
From setup, product design to workflow automation, fulfilment and day-to-day management.
Whether you’re just getting started or already using podOS, I help you use the system properly connecting it with your store, marketplaces and processes to reduce friction, improve efficiency and support real growth.
If you’re using podOS and need additional support, from web and product setup to streamlining workflows and expanding into marketplaces, I help you get more from the system and scale it properly.
I don’t just build websites — I work across the full ecommerce ecosystem.
Data That Actually Drives Decisions.
I use data to understand what’s really going on in your ecommerce business, what’s working, what isn’t, and where the real opportunities are.
I’ve built and scaled ecommerce businesses myself, so I don’t just look at dashboards, I focus on the numbers that actually impact growth.
From conversion rates and customer behaviour to email performance and marketplace data, I use insights to identify problems early, fix what’s slowing you down, and improve how everything works together.
At 88Pixels, data isn’t just for reporting, it’s how better decisions get made, systems get improved, and businesses scale properly.
Here’s Where I Can Help.
Your Shopify or WooCommerce store isn’t converting?
Traffic is coming in, but sales aren’t where they should be.
Need help growing on Amazon or marketplaces?
Struggling with listings, PPC, or scaling across multiple channels.
Too many manual processes slowing you down?
Orders, fulfilment or stock handling taking too much time.
Email marketing not generating enough revenue?
Klaviyo or Mailchimp set up, but not driving real results.
Systems not properly connected?
Store, marketplaces, ERP or fulfilment tools not working together efficiently.
Print-on-demand setup not scaling?
podOS or workflows in place, but causing friction or limiting growth.
From £125K to over £2M a full ecommerce transformation
A UK B2B retailer with an ageing Magento 1 site and no digital marketing. I led every stage of their growth over 7 years.
PHASE ONE
Platform Migration + email Marketing
Migrated from Magento 1 to Magento 2. Built their email marketing from scratch — consistent newsletters, growing list, repeat buyers coming back month after month.
↑ B2B revenue: £125K → £1M
PHASE TWO
Amazon (Seller Central)
Added Amazon marketplace with full ERP connectivity. Optimised listings, managed PPC and built a repeat customer base entirely from zero
↑ Amazon: £0 → £750K in 4 years
PHASE THREE
Shopify Migration + Klaviyo Flows
Migrated to two separate Shopify stores targeting UK and EU markets. Upgraded email to Klaviyo with targeted flows, abandoned cart sequences and post-purchase campaigns.
↑ Both B2B stores scaled to ~£1M each
PHASE FOUR
B2C Brand Built from Scratch
New DTC website with aggressive Klaviyo signup flows, full SEO strategy, Google Shopping, paid social and influencer campaigns — built and managed end to end.
↑ £0 → £200K in 18 months
Lets Get Started
If you’re looking to improve performance, fix your systems or scale your ecommerce business — let’s talk.
Get in Touch
Book a consultation, fill out the form, or email me — I’ll take a look and understand what you need.
Initial Consultation
We go through your setup, identify what’s holding you back, and discuss where the biggest opportunities are.
Action Plan
You get clear, practical next steps to improve performance, streamline your setup and scale properly.
Book a Consultation
Fill in the form and I’ll review your current setup, highlight key opportunities, and outline the next steps to improve performance and scale.